Exclusive alternative poster artwork: Toni Erdmann
We are delighted to reveal an exclusive alternative poster for our favourite comedy of the year, Germany's Oscar-tipped Toni Erdmann, directed by acclaimed filmmaker Maren Ade and starring Sandra Hüller and Peter Simonischek.
Winfried (Peter Simonischek) doesn’t see much of his working daughter Ines (Sandra Hüller). The suddenly student-less music teacher decides to surprise her with a visit after the death of his old dog. It’s an awkward move because serious career woman Ines is working on an important project as a corporate strategist in Bucharest. The geographical change doesn’t help the two to see more eye to eye. Practical joker Winfried loves to annoy his daughter with pranks- but even worse are his jabs at her routine lifestyle of long meetings, hotel bars and performance reports. Father and daughter reach an impasse, and Winfried agrees to return home to Germany…
Enter ashy Toni Erdmann, Winfried’s smooth-talking alter ego. Disguised in a tacky suit, weird wig and even weirder fake teeth, Toni barges into Ines’ professional life, claiming to be her CEO’s life coach. As Toni, Winfried is bolder and doesn’t hold back, but Ines meets the challenge. The harder they push, the closer they become, and in all the madness, Ines slowly begins to understand that her eccentric father might deserve a place in her life after all.
You've all seen the official UK poster for Toni Erdmann:
but here we unveil the exclusive new poster artwork we promised you:
This awesome (and not a little curious) alternative poster was designed by Elliot Cardona at Market Reactive, who had this to say about the inspiration for the project:
We wanted to create a poster centred around the bizarre hair costume (a traditional Bulgarian costume called Kukeri), mainly because it’s so intriguing. It’s the kind of figure that makes you stop, and take a closer look, making some people laugh, and confuse others, but it commands your attention and has you asking questions which will can be answered once you see the film. It’s not often a single figure can be so emotive, so we kept it simple drawing all the focus to the figure.
Want to find out who the odd Cousin Itt character and, especially, why it is? You'll have to watch Toni Erdmann. We've got a special preview at Curzon Bloomsbury, followed by a Q&A with leading actor Peter Simonischek on Sunday 15 January. There is also a preview at our brand new cinema Curzon Aldgate. Toni Erdmann is released in UK cinemas on 3 February. Bitte schön.